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B2B orders, out in the field.

The B2B ordering platform for cosmetics and skincare labs: your reps, your head office and your customers on one price list.

Soulae AI · with Mistral AI

The visit briefing, ready before you walk through the door.

Soulae reads back through the account and prepares a plain-language briefing. Reps arrive knowing what to say.

What changed since the last visit
What to pitch
What to watch
Topics to open with

The briefing prepares the visit, it does not decide it. At head office, the same AI answers plain-language questions: “which customers haven't ordered in 60 days?”. Built with Mistral AI.

Soulae AI — visit briefing

Visit briefing

Institut Belle Époque · Today · 07:40

Since the last visit

  • Volume up 18% over three months
  • 4 samples handed over, no order since

Worth pitching

  • Sérum Éclat Vitamine C — never ordered
  • Crème Hydratante Aloe Vera — reorder 62 days overdue

Worth watching

  • Volume discount −15%: expires in 9 days

Topics to open with

  • Follow up on the March samples
  • Suggest moving to tier 2 pricing

Prepared with Mistral AI

Integrations

Wired into your ERP and your business applications.

Your ERP stays the brain. Soulae plugs into it, both ways, with no duplicates.

SAP Business One

Via API & webhooks

Items, accounts and stock imported; orders pushed back through signed webhooks.

Odoo

Via CSV & webhooks

Catalogue and accounts imported, sales entries exported, no duplicates.

Your business apps

Gateway

Accounting export for Sage, EBP, Cegid; stock import from your WMS.

Your in-house ERP

API & webhooks

A REST API with an OpenAPI spec, signed webhooks.

What flows, both ways

Product catalogue
Customers & partners
Pricing & promotions
Sellable stock
Orders & quotes
Accounting entries
CSV imports
REST API & OpenAPI
Signed webhooks
Scheduled exports
Full portability

One foundation for every channel.

Here is how the data flows.

  • ERP
  • Accounting
  • Customer portal
  • Field app
  • Stock
  • Exports

Soulae at the centre

The platform acts as the hub: it keeps products, prices, stock and orders in sync between your ERP, your reps out in the field and your customers' own space. Whether an order comes in from a visit, the portal or head office, it lands in the same place, at the same price.

  • B2B ordering
  • Customer portal
  • Catalogue & pricing
  • Field visits
  • Analytics
  • System gateway
The full cycle

What Soulae covers, from the visit to the accounting entry.

The features that make the difference over time, with no extra software to bolt on.

Routes and visits

The day's route is calculated, the visit is logged with its configurable checklists, samples and point-of-sale material are deducted from field stock, photos stay attached to the account.

Quotes and orders

The quote goes out as a PDF, the customer accepts it online through a link, it becomes an order in one move. Signature on the spot, threshold approval, credit limits.

Catalogue and pricing

Families, pack sizes, datasheets. Price lists negotiated account by account, scheduled prices, stackable promotions with guardrails, sellable stock in real time.

Reordering and saved baskets

Your customers reorder their last basket in one click. Reorder prompts arrive at the right moment, with the reason why.

Imports and custom data

CSV imports with preview: products, customers, stock, reference data. Custom fields and tags on products and customers.

Prospecting and tasks

A kanban pipeline for opening accounts, tasks and reminders per customer, notifications in the app and by email.

Targets and incentives

Revenue, visits and listings per rep; challenges, listing bonuses and point-of-sale activations.

Offline and installable

The app installs on phones and desktops, no store needed. Data entry carries on without signal and syncs once coverage returns — no duplicates, no lost orders.

Cosmetics & skincare

Built for cosmetics and dermo-cosmetics labs.

Deep ranges, testers to keep track of, frequent reorders in salons and pharmacies: Soulae speaks your trade.

Testers & samples

Deducted from field stock at every visit, tied to the account.

Deep ranges

Families, pack sizes, gallery and datasheet for every SKU.

Pricing per channel

One price list per account, minimum order and promotions per segment.

Store-level reordering

Saved baskets per account, prompts at the right moment.

Display & activations

Point-of-sale material handed over and campaigns tracked by account.

Seasonal peaks

Launches and promotions scheduled ahead on the portal storefront.

Nothing in the platform is specific to cosmetics — it also serves food and trade distribution. That is simply where we are focusing today.

Trust & security

Your data stays yours.

What we actually do — not a decorative badge.

A dedicated database per organisation

Your database belongs to you alone. Nothing is mixed together.

Hosted in France

Your data stays in the European Union.

Full portability

Leave whenever you want, with all of your data.

Controlled access & two-factor

Every role sees what concerns it, every action is logged. Two-factor authentication.

Verified backups

Encrypted, off-site, restored in dry runs regularly.

Location tracking under control

Location tracking off by default, erased automatically.

Pilot programme

Become a pilot site, at half price.

Ten places. In exchange for your feedback, 50% off the first year.

You test it for real

The complete platform, on your actual routes and prices.

You shape the roadmap

Your requests move to the front, your frustrations first.

We ask one thing

30 minutes of feedback a month. That is all.

Apply as a pilot siteAnswer within 1 business day

Frequently asked questions.

Do we have to replace our ERP?

No. Your business software remains the reference: Soulae connects to it through a documented API, webhooks and CSV imports, takes in your catalogue and accounts without creating duplicates, and sends orders back. Your accounting habits stay untouched.

How long does onboarding take?

Expect a few weeks depending on the size of your catalogue and how complex your price lists are. We start with a demo on your own references, then configure the platform with you, territory by territory.

Does it really work without a signal?

Yes. Reps prepare their route, log visits, hand out samples and get orders signed with no coverage at all. Everything syncs when the network comes back — no duplicates, no lost orders.

Is the customer portal billed per customer?

No. The portal is included: open as many customer accounts as you need, with no per-customer fee.

Is there a mobile app?

Yes. Soulae installs on phones and desktops like an app, without going through the stores. Offline mode works on both.

Which languages?

French and English, across the whole platform: head office, reps and the customer portal. Every user picks their own language.

Where is our data hosted?

In France, with a dedicated database per organisation — nothing is mixed between customers. You can export all of your data at any time: portability is complete.

Can we try it before committing?

The demo runs on your own catalogue and prices, in thirty minutes. We are also opening ten pilot-site places with 50% off the first year, in exchange for your feedback.

Let's look at Soulae on your catalogue and your prices.

A thirty-minute demo, using your own references. We show you the field app, head office and the customer portal — under real conditions.

  • Answer within 1 business day
  • No commitment
  • Guided onboarding